Do Product Names Matter To Engineers?
Do product names matter to technical folks?Â I think they can be important in retail marketing (e.g. iPhone, Word, Windows), but to engineers?
A lot of companies still use numeric product names; for example, a Kollmorgen AKM21 servo motor, the ST STM32 MCU, etc.Â Other companies prefer using words; for example, Copley Controls has the Accelnet, Xenus, and others.
However, I’ve noticed a trend towards using easily pronounceable words for product lines.Â Â TI is a great example; everything used to have a number (TMS320C6201, TMS320F2401, etc), but now TI has OMAPs, Sitaras, Delfinos, Piccolos, Wolverines, and probably a few I’ve missed.Â Â Of course, Intel changed over from “x86” to Pentium, but I believe the original reason was because “86” couldn’t be trademarked but Pentium could.
I don’t care either way; I guess it’s easier to say “Accelnet” instead of ADP-055-18, but it also conveys less information.