Boutique is Beatiful
The China Law Blog recently highlighted an article about boutique law firms and why they have been doing well during this recession:
- Better expertise in the areas they serve (international law in the case of China Law Blog’s firm, Harris & Moure)
- Better customer service
- Better pricing (for example, Harris & Moure will do many jobs for a fixed fee).
I feel the same way about many of the smaller automation suppliers; I feel the products are better, the service is better, and the pricing is better thanÂ I get from the automation giants.Â OK, they aren’t covered as well by the press (or many bloggers), but that’s never concerned me.Â The ones that have been around a while (such as Galil) are going to be in business just as long as the biggies, with a lot fewer strategy changes.
And, when these firms get bought out by big companies, they do seem to get at least just a little bit worse (and sometimes much worse — I can think of a couple cases where I’d find it difficult to buy from them again).
In summary, I do often feel that small is beautiful.